VVATCH Prime will be HORROR’s first timepiece release. Prime is our signature line of neo-retro pop gothic sports casual wristwatches, combining far-afield design exploration with low friction time-telling.

Solid, reliable, fascinating, mesmerizing, weird, confounding, unforgettable, delectable, familiar, unfamiliar, collectible, comfortable, and, last but not least, affordable.



A metal+crystal sandwich dial features lumed markers hovering just above the boldly colored dial. The result is a pleasing dimensionality that allows a more robust glow during eventime.



VVATCH Prime Series 1 consists of five individually color-themed watches, each featuring:

♦ 316L stainless steel case
♦ box sapphire crystal with anti-reflective undercoating
♦ Seiko mecha-quartz movement with sweeping seconds
♦ hexagonal screw-down crown
♦ BGW9 Super-LumiNova on hands + indices + other markings
♦ 100m water resistance
♦ 1 color-matched quick-release silicone band
♦ 1 quick-release sailcloth band with color-matched stitching



The designs for future VVATCH Prime series releases will be voted on by HORROR fans from an ever-expanding collection of mind-expanding horological dial delights.



Strap on a VVATCH Prime and watch the conversations start. Make new friends!—while inadvertently creating new HORROR customers. Stay updated on the production and availability of the Prime by subscribing to the HORROR Substack. We thank you.





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